Krywosa, IMC

What if your boss told you it like it is? How about if your opinion was rewarded internally? It always makes me angry to see good talent wasted in small non-profits just to keep the status quo. For every employee who thinks they are in charge and has no real clue, there are those who know they are not in charge and have big ideas and the drive to carry them out. Problem is: are you keeping them around or are they carrying them out elsewhere?

Many times younger employees are stifling their passion or special skill sets because they are not shown that they are wanted. For those of us who are passionate and driven, many internal proposals are written. They may not start off as the most popular ideas, but the more they float to the top – literally – in the organization, the more experience and clout you may be building for yourself and your skills.

Just because you are the low man on the totem pole does not mean you should hide your light under a basket. Shine on. It can only help you grow personally. That’s what jobs should be all about.

Yes. Yes, it’s been a while. I know I’ve added the kiss of death to my own blog by abandoning it for a bit. But now, I’m back, and hopefully, better than ever.

Many people confuse ‘Social Marketing’ with ‘Social Media’ and I’ve heard many complaints about the mix up. I’ve also heard many health marketers cry evil when anyone else commandeers the term ’social marketing’.

These days, all marketing, excuse me, all GOOD marketing, IS social marketing in a sense. Don’t get me wrong, not all product marketing is for the good of the consumer, it is still about turning a profit. But, shouldn’t all marketing take into account the wants, needs, desires and attitudes, beliefs and behaviors of consumers?

I think its funny that many corporate jobs turn down us nonprofit – social – marketers because we lack profitable or corporate experiences. Shouldn’t we be the most sought after candidates? What with our deep background in analyzing client perspectives, needs and barriers to accepting new behaviors?

As corporate America struggles with how to connect with new, and keep existing, customers, they are also suffering by not adding nonprofit talent to their roster. These are the people who have extreme drive, potential and unique communication problem solving experience. Working within the confines of a constrained budget – if there is one at all – and having to tie back all expenses to outcomes, wouldn’t you think these would be the most sought after hard working people in the industry today?

If so, hit me up. I’m currently seeking to help you out.