Time for a Change, RSS Style

If you’re like me, you often rush through your RSS feeds skimming for the best stuff. Recently, I’ve found that more and more, I’m simply marking everything ‘read’ and moving on. Realizing this probably isnt the best use of my time, I’ve decided today to cut many things.

What I’ve found to be the least useful are tech updates – I usually see many of these via Twitter. Therefore, there’s really no reason for me to maintain them in my feed. Also, I tend to gloss over items from Mashable due to following them on Twitter.

Google Reader has a ‘Trends’ report section that allows you to see not only how often posts come through, but how often you read them. Looking through my report, I deleted anything that I read 5% of the time or less. That cut 4-5 blogs right there! Of course there are the obligatory feeds that I have to maintain from university accounts, but just being able to sort through them this way and cut them knowing what I tend to not read was phenomenally helpful.

I also created new folders – this way, I dont miss out on content I actually want to read. I tend to get caught up in wanting my reader at ‘zero’, so often things I’d like to read get tossed. Yes,  I could recall them if needed, but really, once they’re marked ‘read’ I rarely go back to hunt through them.

After a cleanup, I’m at 59 subscriptions, which is manageable. To share, my reader folders are as follows:

  • Analytics
  • Career
  • Content Marketing
  • Fun
  • Higher Ed Marketing
  • SEO
  • Suffolk
  • Tech & New Media
  • Web Design/Development

Do you use folders and trends? How many blogs do you subscribe to? How often do you purge without reading or otherwise handle getting through them all?

Much Love, #HigherEd Tweeps.

My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love.

Taking a step back, I see all the opportunities that lay before us: individually at our respective schools, and collectively as a thought leading team. In no other position have I felt the momentum and urgency to learn more, try harder, and most of all, to be humbled by the ever-changing environment and those forging ahead in it. Seeing all that we do – including the not so great moments – helps keep me sane, because I know all of you are also going through the same thing and can be a shoulder, an ear and a resource.

It’s hard to determine where to start. I find that returning from a conference or after being a part of great conversations online I want to do everything. Right now. Knowing that can’t happen makes it difficult to get going on just one thing but being able to prioritize – both what is right for the audience and what is right for the internal politics – can put the earth back under your toes.

With that in mind, I just wanted to say a thank you. To all of you for what you do, how you do it, and your ability to turn with the tide and ride it out fully. You truly make this position the best challenge and learning experience a girl could ask for. It’s the difference between just a job, and a chosen career.

Much Love.

Viral Marketing: What We Can Learn From Furniture Sales

Viral Marketing, what we can learn from furniture salesThat’s right: furniture sales. Think about it. You can buy furniture anywhere: department stores, big box stores, name brand stores, heck, even your local CVS or Walgreens has some form of furniture for the desperate college student or single gal. Then, there’s the furniture store. You have to trek to them, spend the day there, do research, measure, plan, etc. Furniture sales people have a lot of competition!

Obviously, this is why we see so many ‘crazy’ types of commercials. These may help to differentiate them between other less colorful vendors, but, I wonder if it affords them less brand credibility in the long run. Is there a way for them to differentiate yet still maintain credibility in a competitive environment?

Enter Jordan’s furniture. They’ve done an excellent job in knowing their audience. Rather than produce poor quality commercials that showcase some ‘crazy’ deals or a concocted zany personality, they focus on an easy ‘get’: Red Sox fans. Their most recent campaign is around any Red Sox player hitting the baseball on the Jordan’s Furniture signage in Fenway Park. Not only does it connect their store to a New England tradition, but it keeps the consumer engaged through the length of the entire season.

How can you do that? What’s your ‘get’?