Facebook Class of 2013: Phony Groups

I know I’m preaching to the choir here, since a majority of my readers are involved in the infamous ‘Facebookgate’ but here’s a few blog posts to catch you up on the dealings:

The initiator and champion @bradjward: Squared Peg Post.

Labeling of ‘Facebookgate’ @andrewcareaga: Higher Ed Marketing Post.

scam

My Two Cents: At first glance this may not seem like a big deal, but these people are collecting profitable information from students without their consent. They’ll use their comments in their $39.95 subscription based web service and wonder what we see wrong with it.

So, what DO we see wrong with it? Personally, the posing as potential incoming students is what irks me the most. They purposefully only show their high school networks – if any at all – and not their undergrad networks. They post question to tease similar answers from all groups. They are obviously interested in other schools these students consider, where they are from, and are shady in how they get it.

For the rest of us trying to get people on board, this really puts egg on the face of social media. It makes it much easier to say no to the next request. It creates more hoops to jump through and logins and passwords. I’m personally very upset by this misuse of organic social media.

With that said, I’ve began talking with students in this group and inviting them to our truly official group for new students. I’ve recruited new admins and asked them to leave the old group to boost our numbers and make theirs lessen, bringing us up in search. I’ve reported two phony Suffolk groups, made all students involved aware, and am working on a copyright infringement report to FB for the unofficial use of our logos.

Phew. What are you doing?

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Agreed.

Danny Sullivan in Ad Age discusses why Facebook’s Social Ads still rank second with Search Ads.

I know it sounds like Social Mapping may be the future, but I still feel like push is never better than pull. Give people what they are looking for, not something that gets in the way. Advertising on social networking sites only dilutes the purpose of those sites. If you’d like to get involved in these mediums, then look for opportunities to engage with consumers in a meaningful way. Learn something from them to make your product better. Teach them something to help them use your product in different ways. If you do this, you wont have to worry about where to advertise: consumers will start coming to you.


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