Indeed: my feed reader is, in fact, blowin’ up. The past 24 hours have been intense. The one thing I personally didnt see coming was the proliferation of music: buying, gifting, searching. Its all over the place.
Today, MySpace unveiled enhancements meant to appeal to consumers and content providers alike. Funny since we’ve all been reading articles that announce the continued sickly state of the MySpace platform.
Also announced yesterday, Facebook has launched a music gifting service which allows users to purchase and gift music to other users.
On top of all this, Google is rumored to have a music service of their own, allowing searches to yield downloadable purchased tracks. Tuesday, Apple began Tweeting about iTunes.
Although the music industry has been deemed dead for a very long time, it appears that by adding social and searchable attributes, music is now becoming integrated into everyday digital interactions a bit more easily. But, what does this mean for the industry itself? Will this help struggling companies or will it open up a whole new mess of problems between artists, rights owners and labels?
I recently read an article in Ad Age regarding how brands will be lost in Facebook Lite. After a quick spin via Facebook lite last week, I found my reaction to be ‘so what?’.
Per Twitter convos, I’d also consider the Lite version to be not only useful for those on a slow connection, but for people who are sick of the constant interruptions. Chat, apps and pages that may otherwise clutter up your home feed – its a streamlined version with easy access to people and news rather than toys and brands. Initial results seem to be a slow adoption, probably of curious Twitter users checking out the hype.
It seems odd that the Lite version is lacking in brand presences for businesses when Facebook is trying to feign Twitter like functionality for businesses to reach consumers. Although they’ve introduced new functionality, it seems those who chose to use Facebook Lite wont be able to interact with brands as easily. Considering that more serious social media users may chose the pared down version of Facebook to avoid extraneous posts, it seems that early adopter types may be the ones that are being missed by businesses who could lose the opportunity to interact in ‘Lite’.
Facebook also finally sees Twitter as a legitimate threat, but, does Facebook Lite make sense if the audiences and reasons for use are different? Those that enjoy multiple applications and quiz results most likely are not Twitter users who enjoy the more pared down communication that Twitter provides. For the Twitterati, Facebook seems to be a place to hold pictures and video, interact with those who are not Twitter users, and to feed Twitter updates and information to.
Could Twitter replace Facebook? In my opinion, no. Could the opposite be true? Absolutely not.
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families.
Achieving College Access Goals: The Relevance of New Media in Reaching First-Generation and Low-Income Teens
How College Access Marketing Campaigns Can Utilize Social Networking Web Sites
Creating a Strategy for Community Engagement