Jessica Krywosa (@jesskry) is a passionate and creative integrated marketing professional with over fourteen years of experience in communication problem solving with a special focus in digital brand strategy. She creates innovative, integrated and interactive ways to combine voices and media to best showcase brand experiences and build cases for support.
Currently the director of interactive content strategy at Hamilton College, Jess has also served as the director of web communication at Suffolk University focusing primarily on using digital media to enhance brands, inform business decisions via analytics and social media sentiment and to creatively engage consumers at all points in the cycle. Including her position as Marketing Manager for college access programs at The Education Resources Institute, her experience covers the entire educational spectrum from parental involvement in elementary and secondary schooling to college readiness, post-secondary completion, continued affinity and giving.
Jess is also the co-founder of Tidal Strategies, a consultancy that specializes in brand building and thought leadership via integrated social media. She holds a MA in Integrated Marketing Communication from Emerson College and a BA in Communications from Northeastern University.