http://krywosa.com/2009/10/23/forget-pr-its-marketing-thats-dead/ Marketing Strategies for Student Success Tue, 01 Nov 2011 18:57:08 +0000 hourly 1 http://wordpress.com/ http://krywosa.com/2009/10/23/forget-pr-its-marketing-thats-dead/#comment-324 Fri, 23 Oct 2009 13:33:39 +0000 http://krywosa.com/?p=354#comment-324 Agreed. The whole point of my talk today is that we longer hold a megaphone. We own a souped-up version of a telephone that connects us instantaneously day and night with people across the globe. And those who venture hamhandedly into social media without authenticity do so at their own peril; a good example being the WalMartAcrossAmerica hoax with fake bloggers pretending to cheer for WalMart but established by a PR agency. Pay-for-play bloggers, astroturfing and Twitterspamming when done poorly (which it so often is) is worse than not marketing at all.

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