Comments on: Music: Its Alive! http://krywosa.com/2009/10/22/music-its-alive/ Marketing Strategies for Student Success Tue, 01 Nov 2011 18:57:08 +0000 hourly 1 http://wordpress.com/ By: TimN http://krywosa.com/2009/10/22/music-its-alive/#comment-321 Thu, 22 Oct 2009 13:33:07 +0000 http://krywosa.com/?p=343#comment-321 The trouble with the music industry is that they’ve been wanting to follow the gatekeeper model for so long, and ignored the demands of the market and musicians, that we’re now seeing the deluge. It was musicians — not record companies — who pushed the access model by streaming tunes live on MySpace, making whole albums available for free on the Internet, by realizing that getting their music out there, not hoarding it, was the best way to win fans.

And like in anything else, once competition begins, everyone wants in. When free is the new currency, everyone joins the gold rush.

]]> By: Andrew Careaga http://krywosa.com/2009/10/22/music-its-alive/#comment-320 Thu, 22 Oct 2009 13:24:05 +0000 http://krywosa.com/?p=343#comment-320 You’ve been tearing up the Google Reader. Wowsah. Yes, it’s good to see more musical innovations in the social mediasphere. About time.

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