Comments on: Knowing Your Audience: Social Media Behaviors http://krywosa.com/2009/10/13/knowing-your-audience-social-media-behaviors/ Marketing Strategies for Student Success Tue, 01 Nov 2011 18:57:08 +0000 hourly 1 http://wordpress.com/ By: Eddie http://krywosa.com/2009/10/13/knowing-your-audience-social-media-behaviors/#comment-311 Tue, 13 Oct 2009 20:26:56 +0000 http://krywosa.com/?p=320#comment-311 Hi Jessica,

Curious that your “class of” groups are declining in membership. Is this after they graduate or during the semester? Perhaps the content is not actually useful to them. Since we are not heavily using these groups, I could not give you any comparisons.

]]> By: insidetimshead http://krywosa.com/2009/10/13/knowing-your-audience-social-media-behaviors/#comment-310 Tue, 13 Oct 2009 19:42:19 +0000 http://krywosa.com/?p=320#comment-310 I agree about the class year group (or page): The utility is greatest before getting to campus. The unofficial (but legitimately student-run) Class of 2013 group for our college has fallen fallow of activity and even had a few (not many) members leave. But then they are (we hope) making connections and interacting in real life.

The mobile thing is a great point. When using a mobile device, Facebook becomes much more like a one-way communication device with updates and maybe replies to replies. The rich community features are less accessible and achievable.

]]> By: Michael Stoner http://krywosa.com/2009/10/13/knowing-your-audience-social-media-behaviors/#comment-309 Tue, 13 Oct 2009 19:13:39 +0000 http://krywosa.com/?p=320#comment-309 There are some really important points here. It all amounts to “know your audience,” doesn’t it? Know what they want, how they interact, how they want to interact with you, what tools they use, what they want and don’t want.

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