In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what I meant:

Twitter Reading is Selective

Its easy to scan each tweet to see if you need to read further. Its the nature of the communication medium: Twitter users become accustomed to short bursts of information and, in my opinion, are very good at skimming the content. In my own use, I find that I skim, and go back and re-read if its important. This also assumes you are an avid user and have enough followers to dilute multi-tweets from one account.

Following Takes the Place of a Feed

Do you read every post that comes through your RSS reader? Didnt think so. The same is true with Twitter. I dont expect that every Tweet you post from orientation will be read but it will be searchable. Think of it as a bookmark for that information. Someone’s going to stumble upon it at some point and find it useful.

I fear the opposite much more than I do over-tweeting. Do you have a magical equation that you use for your branded account?