Social Media and Community Engagement Strategies

In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families.

Achieving College Access Goals: The Relevance of New Media in Reaching First-Generation and Low-Income Teens

How College Access Marketing Campaigns Can Utilize Social Networking Web Sites

Creating a Strategy for Community Engagement

AddThis Social Bookmark Button

This entry was posted in Higher Ed, Marketing, Social Networks and tagged , , , , , , , by jesskry. Bookmark the permalink.

About jesskry

Who am I? Hm. Good question. Here's the usual: Hometown: Boonville, NY Current Location: Boston, MA Degrees: BS, Radio/TV Production, Music Industry - MA Integrated Marketing Communication Experience: 8 years in non-profit communication & marketing work, influencing web use, analysis, social network use, and viral/guerrilla marketing as a way to maximize a small budget. Volunteerism with: National College Access Network, Massachusetts Educational Opportunity Association, New England Educational Opportunity Association, MASFAA, College Goal Sunday, 826 Boston, PodCamp 2007, Time Day, Conscious Consuming, Malden Cyber Café: Computer Course Teacher, Malden Access Television and Big Sister: Videographer, Big Sister: school-based mentor. Other things? Email me!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s