Comments on: Branding and Product Loyalty: Looking At Your NFL Preferences http://krywosa.com/2009/01/12/branding-and-product-loyalty-looking-at-your-nfl-preferences/ Marketing Strategies for Student Success Tue, 01 Nov 2011 18:57:08 +0000 hourly 1 http://wordpress.com/ By: insidetimshead http://krywosa.com/2009/01/12/branding-and-product-loyalty-looking-at-your-nfl-preferences/#comment-145 Sat, 17 Jan 2009 15:50:48 +0000 http://jesskrywosa.wordpress.com/?p=164#comment-145 Good points. There’s a reason marketers — with the field now expanded into the Internet — want to reach people when they’re young. That’s when you can form the best brand loyalty. When I was a kid, I latched onto the Seattle Seahawks and Seattle Mariners — geographically inconvenient though they are — because they were fairly new teams and had cool-looking uniforms. And I’ve always rooted for underdogs … a tendency that brings plenty of heartache, but true satisfaction when the Seahawks reached the Super Bowl™, or the Mariners won a record 116 games in 2001 or had their miracle Refuse to Lose stretch run to their first playoffs in 1995.

I wonder if there’s an equivalent to bandwagon fans in the regular marketing world. You know, all the people who suddenly decide they are Yankees or Patriots (or Giants!) fans when the teams win something? Sure, we all want to feel like winners. Maybe some people can establish a winning brand feeling that makes people want to identify with them. But these are the most fickle fans, who will part ways when the next shiny object comes along. And similarly, I don’t think bandwagon fans will ever feel the authentic jubilation of the big wins that those of us loyal long-suffering fans experience.

BTW, totally New Balance over Nike. More parts made in the USA, they last longer and much more comfortable.

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