Comments on: Boo on Borders http://krywosa.com/2008/12/17/boo-on-borders/ Marketing Strategies for Student Success Tue, 01 Nov 2011 18:57:08 +0000 hourly 1 http://wordpress.com/ By: insidetimshead http://krywosa.com/2008/12/17/boo-on-borders/#comment-140 Wed, 17 Dec 2008 22:53:06 +0000 http://jesskrywosa.wordpress.com/?p=151#comment-140 I had a similar experience with Delta Airlines. I booked one flight with them years ago and emails continue unabated. I’ve tried the unsubscribe before and it’s so labyrinthian, borderline Machiavellian … you’re essentially sent through all these different screens with trick questions until you finally get to one with no unsubscribe option. I long ago gave up and finally did the “label as spam” thing.

What this kind of corporate arrogance overlooks is Rule #1 of sales: We buy things (generally) from people/entities we like. I may not be able to unsub from Delta emails, but I sure as heck don’t plan to book a flight with them in the future.

]]> By: Karlyn http://krywosa.com/2008/12/17/boo-on-borders/#comment-139 Wed, 17 Dec 2008 20:32:56 +0000 http://jesskrywosa.wordpress.com/?p=151#comment-139 I’ve had issues with being really confused by borders website before too. It’s like they don’t consider user experience at all.

]]> By: Rachel Reuben http://krywosa.com/2008/12/17/boo-on-borders/#comment-138 Wed, 17 Dec 2008 20:27:27 +0000 http://jesskrywosa.wordpress.com/?p=151#comment-138 I can’t get them to actually unsubscribe me from their stupid Perks e-mail. I must have gone through that process at least 5 or more times in the last several months, yet they keep coming! It’s making me NUTS! I’m not at all a fan of theirs. They must be in violation of the can-spam act.

]]>