More Music Industry Hooey

For a second there I thought, ‘Maybe I’m wrong. Maybe the Music Industry is ok.’. Well, thank you Advertising Age for continuing to prove I’m not insane.

But, what really worries me is the Branding issue. Branding oneself alongside another brand. In my mind, music is meant to free a soul or shed some light. Not to get more people buying the BlackBerry Curve because John Mayer approves of it.

And, please, whats up with the free Dr. Pepper for All Guns N Rosesscam? Are you serious? If this were to happen when I was in sixth grade, and obsessed with Dr P and GNR, I’d still be like ‘What?!’.

I’m really starting to wonder about people’s motives and consumer’s brains.

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About jesskry

Who am I? Hm. Good question. Here's the usual: Hometown: Boonville, NY Current Location: Boston, MA Degrees: BS, Radio/TV Production, Music Industry - MA Integrated Marketing Communication Experience: 8 years in non-profit communication & marketing work, influencing web use, analysis, social network use, and viral/guerrilla marketing as a way to maximize a small budget. Volunteerism with: National College Access Network, Massachusetts Educational Opportunity Association, New England Educational Opportunity Association, MASFAA, College Goal Sunday, 826 Boston, PodCamp 2007, Time Day, Conscious Consuming, Malden Cyber Café: Computer Course Teacher, Malden Access Television and Big Sister: Videographer, Big Sister: school-based mentor. Other things? Email me!

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